Mulesing, an unpleasant procedure to prevent flystrike in merino sheep, predominantly occurs in Australia. It involves the removal of strips of skin from around the hind legs and buttocks of the sheep – an incredibly painful process and a very controversial topic in sheep farming. To counteract the issue of mulesing, the wool used in super.natural products comes exclusively from African farms. As the flies are not present in this region, mulesing is not necessary.
The 5 bluesign® principles
- Resource productivity
- Consumer protection
- Water protection
- Emission control
- Work safety
The independent bluesign® system is based on the unique approach of minimizing environmental impact during the entire production process. Our «Input Stream Management» ensures that all substances and raw materials used in the production process are already checked before production starts. In other words, instead of testing the finished products, the bluesign® system starts at the beginning of production. Accordingly, suppliers, manufacturers and brands must undergo rigorous testing to ensure compliance with the bluesign® criteria.
The bluesign® system sets concrete criteria for each production level on the basis of detailed risk assessments. Taking into account the five principles above, these criteria ensure maximum sustainability along the entire textile supply chain:
- Criteria for ingredients
- Criteria for manufacturing processes
- Criteria for end products
- WHY DON’T SUPER.NATURAL PRODUCTS ITCH?
The quality of wool is measured using its fiber strength. That means that the thinner the fibers, the softer it feels, and the higher the quality. super.natural uses merino wool with a measurement of 17 microns, which puts the wool in the ‘fine’ quality class. As a comparison, conventional sheep’s wool measures at 30-50 microns.
- DO MERINO MIX PRODUCTS START TO SMELL MORE QUICKLY THAN 100% MERINO?
Merino mix products can remove existing moisture from the material more quickly than 100% merino wool. To benefit from merino wool’s antibacterial effect, you only need a proportion of 30% wool. The rapid moisture transportation of our fiber mix removes bacteria from what would be a fertile breeding ground, meaning unpleasant smells develop much more slowly. You won’t have to worry about odors even after sweat-inducing activities or wearing the items multiple times.
- HOW DO I LOOK AFTER SUPER.NATURAL PRODUCTS PROPERLY?
super.natural products can simply be put in the washing machine at 40°, and can even be tumble-dried. Unlike 100% merino wool products, they can be cared for just like your usual clothes without the risk of shrinkage or of holes appearing. However, to best protect the odor-blocking enzymes in the merino fibers, it is recommended to use a wool detergent.